Bobby Harris
Moving Waldo
Customer Story - Documentary Series
Business Challenge:
We wanted to demonstrate real-world customer outcomes in a way that felt more credible than traditional product marketing. Our Customer Success teams were seeing strong business results from customers using the platform, but many of those success stories existed only in internal conversations and anecdotal feedback. The opportunity was to transform those stories into authentic customer-led narratives that could demonstrate how businesses were using Mailchimp to solve real challenges, grow revenue, and refine their marketing strategies.
Video Objective:
Create a documentary-style customer story series that highlights how MovingWaldo leveraged Mailchimp’s integration with Quickbooks to optimize e-mail messaging, strengthen customer engagement, and drive measurable business growth through automation. The goal was to build trust through authentic storytelling while providing prospective customers with tangible examples of how the platform creates value in practice. The key story focus was to show how they used a combination of automations, integrations, and A/B testing, to grow their business across Quebec, allowing them more time to shift their focus on expanding into new markets.
My Role:
Lead Editor
Responsibilities included:
Narrative development and story structure
Interview A-roll/ B-roll selection, editing and integration
MGFX/ Audio editing and implementation
Color grading
Stakeholder revisions and final delivery
Mailchimp intro title card animation: Establishes brand identity and tonal consistency across the series; reused system-wide to create cohesive series framing.
Interview shot with lower third: Immediately anchors the story in a human subject while clearly defining their role and relevance to the narrative.
UI on laptop showing product usage: Establishes how the business operates digitally and grounds the story in practical product interaction their customers see on a day to day basis.
B-roll of moving boxes: Visual reinforcement of company name and service offering to strengthen brand memory and narrative clarity to what services they offer.
Aerial drone shot of Quebec skyline: Expands scope of story beyond individual business to establish geographic and operational context. Sets up frames for the interviewee's geographical location.
Company meeting B-roll: Reinforces internal operations and legitimacy through real-world workplace dynamics.
Return to interview frame: Re-establishes the primary narrator as voice anchor while maintaining continuity of testimony over B-roll and UI sequences. This keeps the story grounded in lived experience while allowing visual expansion.
Desktop showing Mailchimp UI usage: Demonstrates real-world application of Mailchimp within the company workflow, connecting product to business outcomes.
Closing title card (Mailchimp + QuickBooks integration): Concludes narrative by reinforcing ecosystem integration and tying product usage back to business infrastructure.
IS ai right for you?
Marketing Concepts- Thought Leadership Series
Business Challenge:
Through customer focus groups and VoC research, we identified a growing gap between customers' ability to use the platform functionally and their understanding of broader marketing strategy. While existing tutorial content effectively explained how to navigate product features, many small business customers lacked dedicated marketing expertise and struggled to apply those tools effectively within an increasingly complex digital marketing landscape.
Video Objective:
Create a video that translated complex AI marketing concepts into clear, practical, and actionable lessons for small business owners. The goal was to improve customer confidence with AI, strengthen AI-specific product adoption, and help users better understand how marketing principles connect to Mailchimp's tools and workflows. Ultimately enabling customers to make better use of Mailchimp's capabilities and achieve stronger business outcomes.
My Role:
Lead Producer and Editor
Responsibilities included:
Series concept development and format creation
Production leadership
Video editing, motion graphics, audio post-production, and final color grade and delivery
Host Intro Hook: Opens with a relatable marketing challenge to immediately establish relevance and increase viewer retention before introducing the topic.
MC Title Card: Reinforces brand identity. Starting later in the video establishing a consistent visual framework across the video series.
Topic Cards: Introduces the video/section topics and creates a clear transition into what will be explained. Helps establish clear Youtube chapters.
Lower Third: Visually supports the host's explanation by showing examples of AI platforms as they're discussed and other relevant information.
Prompt Lower Third: Demonstrates the prompting process in a simple, visual way while keeping the presenter on screen.
Full Screen UI: Transitions from explanation to demonstration, allowing viewers to focus on the AI workflow without distractions.
MC Product UI: Connects the educational content directly to product functionality and shows practical application within the platform.
Host: Reestablishes a human connection and guides viewers into the next video.
Up Next End Card: Encourages continued engagement by directing viewers to additional Mailchimp content.
Elevator Pitch
Small Business - Campaign
Business Challenge:
Mailchimp's Partner Network had grown significantly since its launch, but awareness of partner services remained largely dependent on partners promoting themselves through their own channels and content. As the ecosystem expanded globally, we needed a scalable way to spotlight partner expertise, increase visibility across its owned channels, and help customers better understand the value partners could provide to their businesses.
Video Objective:
Create a repeatable video series that introduced Mailchimp partners through concise, engaging elevator pitches. The goal was to increase awareness of the Partner Network, showcase the breadth of expertise available to customers, and drive consideration of partner services through a format that could scale across multiple markets and partner types.
My Role:
Editor + Motion Graphics Designer
Responsibilities Included:
Edited a global partner spotlight series built around a 45-second elevator pitch format.
2D animation motion graphics from static illustration assets.
Structured pacing and visual storytelling to support a continuous single-take format.
Used motion graphics to reinforce key messaging, improve clarity, and maintain engagement.
Series Title Establishment: Mailchimp-branded title card introduces the “Elevator Pitch” series, establishing format, tone, and global partner spotlight context.
Context Setting Through Motion Typography: Motion typography defines the format: partners explaining what they do in 45 seconds or less, setting structure and viewer expectation.
Host Introduction + Time Constraint Setup: Lower-third identifies speaker while stopwatch overlay introduces time pressure, reinforcing pacing and retention structure.
Messaging Amplification Through Illustrated Motion Graphics: Custom animated illo graphics layered over punch-in edit emphasize key talking points and maintain energy within a single continuous take.
Keyword Emphasis via Kinetic Text Callouts: Pop-up text bubbles isolate key phrases in real time, increasing clarity and reinforcing retention of spoken messaging.
Brand Tone Reinforcement / Humor Beat: “Nailed it” motion card delivers a humor beat aligned with Mailchimp’s playful brand voice, acting as rhythmic pacing relief.
Humanizing B-Roll Moment: Lighthearted B-roll moment breaks formal structure, adding personality and reinforcing authenticity within the partner spotlight format.
CTA / Ecosystem Extension: Motion graphics CTA directs viewers to explore Mailchimp experts, extending engagement into the broader ecosystem.
IDP Explainer
Product Content
Business Challenge
Introducing Intelligent Document Processing (IDP) required simplifying a highly technical, abstract workflow into a clear and accessible narrative. Due to legal and compliance restrictions, real operational environments and machinery could not be shown, limiting the ability to demonstrate the product through traditional live-action or documentary-style visuals.
Video Objective
Create a clear, visually driven product education video that explains what IDP is and how it works in a simple, intuitive way. The goal was to translate a complex service offering into an easily digestible motion piece that improves customer understanding and supports product launch communication.
My Role
Led scripting and visual direction for a fully animated IDP product explainer
Translated complex workflows into clear visual metaphors and motion systems
Designed and animated all scenes in After Effects, defining pacing and information hierarchy
Built storyboard, narrative structure, and end-to-end motion execution from concept to final delivery
Integrated AI voiceover to streamline iteration and stakeholder feedback cycles
