Bobby Harris

Creative Leader Crafting Impactful Narratives

Merging strategic vision with creative excellence to drive brand success

A stylized illustration of a smiling monkey wearing a cap, with a yellow background and black lines.

Campaign stories:

Intuit Mailchimp

Global Content Producer - Integrated Marketing Campaign

Mailchimp: Guess Less, Sell More

Mailchimp's “Guess Less, Sell More” campaign set out to shift the narrative around small business marketing—from gut instinct to data-driven decisions. As a Global Content Producer, I helped bring this message to life through a coordinated content rollout across video, digital, and social platforms.

A row of five smartphones displaying colorful images of people in various costumes and scenes, with the text "Some Things Leave You Guessing" and "Some Things Leave You Guessing" on the screens, and the Mailchimp logo.
A split-screen image with four segments. The first segment shows a bright orange, fluffy cat costume with a tail and paws. The second segment features a man with a beard and mustache wearing a patterned shirt with circular curlers in his hair, sittin
A man dressed in a wild, animal print outfit with spiral cookies around his head, sitting in a retro-styled room. He has a hairdryer above his head with cookies on his hair, holding a cookie in his hand. There is a sign with the words 'Guess Less & S
A woman with curly red hair sitting on a pink chair in a vibrant yellow room with a pink table and lamp, looking at her reflection in a pink-framed mirror. Text on the wall reads 'Guess Less & Sell More'.
A large, orange, furry stuffed animal with outstretched arms, sitting on a bed with matching furry blanket, against a background of yellow curtains and a wooden curved wall with a marble ledge. The text on the image says "Guess Less & Sell More."

Contribution and Impact.

Background:

  • Led the end-to-end production of short-form and long-form video content, grounding creative decisions in audience insights, retention patterns, and channel performance data.

  • Worked closely with brand, product marketing, and external partners to align content with campaign goals, using testing and qualitative feedback to refine messaging and visual direction.

  • Built a cohesive content system across platforms, focusing on clarity, education, and narrative sequencing to support product understanding and inform broader marketing decisions.

Impact:

  • Campaign delivered significant engagement uplift on social and YouTube increasing viewership by 200%.

  • Played a key role in increasing awareness of Mailchimp’s AI-driven marketing tools aiding in retention for new released products with AI.

  • Helped establish a fresh, bolder voice for Mailchimp’s evolving brand.

Global Content Producer - Brand Awareness Campaign

Mailchimp: Turn Clustomers Into Customers

“Clustomers” called out the pitfalls of poor audience targeting—where generic marketing turns real people into awkward, mismatched personas. The campaign blended humor with sharp insight, urging businesses to ditch broad buckets and speak to their customers like actual humans.

Group of diverse people lying close together with one person in the center holding a laptop displaying a customer journey map. Some individuals look confused or curious, and there's a person with a magnifying glass. The image promotes an e-book on id
Large bright yellow advertisement on a building with text: 'This could've been an email,' with additional smaller text about a marketing conference and a QR code.
A freeway with multiple cars driving underneath an overpass. There is a yellow billboard on the overpass with an advertisement for Mailchimp.
Bright yellow background with black text that reads, "This could’ve been an email." Logo of Mailchimp in the bottom right corner.
Large outdoor advertisement for Mailchimp featuring a collage of diverse people in colorful clothing, some sitting, standing, or lying down, with the slogan "Turn Customers Into Customers" and Mailchimp logo.

Contribution and Impact.

Background:

  • Developed social-first video and animated assets designed to test different storytelling approaches and gather early performance signals.

  • Worked hands-on with illustrators, animators, and the internal brand team to translate the “clustomer” world into scalable, campaign-ready content.

  • Used mid-campaign performance insights to refine creative choices—simplifying narratives, adjusting formats, and prioritizing concepts that drove stronger engagement.

Impact:

  • Drove a memorable and conversation-starting narrative about audience segmentation.

  • Positioned Mailchimp as both a creative and strategic leader in email marketing, establishing more thought leadership content for our social channels.

  • Strengthened brand equity through bold storytelling and fresh visual identity

DataBank logo with the text 'A Kyocera Group Company' on a blue background

Campaign stories:

DataBank IMX

Creative Lead - B2b

DataBank IMX: Data in motion

“Data in Motion” was more than a tagline—it was a rallying cry for organizations drowning in paper-based processes and disconnected data and need to get things moving. The campaign reframed document management as a strategic advantage, showing how DataBank helps enterprises transform operational chaos into clarity, compliance, and control.

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Supplemental campaign product final storyboard and video

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An illustration of a funnel collecting data and documents, with various colorful data icons and documents emerging from it, representing data collection and processing.
Illustration of data flowing into a blue funnel with the DataBank D logo, representing industries like healthcare, finance, manufacturing, and government services, with colorful icons of a heart monitor, document, crane, and government building.
A digital illustration of a funnel with colored circles flowing through it, representing various industries such as healthcare, finance, manufacturing, and government services. The funnel has a DataBank D logo element and shows data transitioning int
A colorful infographic illustrating the concept of 1 billion records per year with various icons representing documents, data, and technology encircling the text.
An animated graphic of an elliptical data flow with colorful circles and bars, representing data processing.
Digital illustration with abstract shapes and lines resembling data elements or digital processing, divided into two sections with contrasting background colors, light on the left and dark on the right.
Diagram of an AI data pipeline with pipelines, camera, and processing connections, showing AI at the center and lines with lights indicating AI processing.
A graphic showing a digital pipeline process with an AI chip in the center, connected to various data points represented by colored circles and shapes, illustrating data flow and security in document processing.
Digital graphic illustrating secure data pipeline with two server icons and a lock, passing data through lines with dots and rectangles representing data elements.
Graphic illustrating cybersecurity data pipelines with a lock symbol and a password entry interface on a dark grid background.
Graphic illustrating data flow process with color circles on the left, a shield icon with a checkmark at the top, an AI chip in the center, and a grid of icons on the right, against a dark background.
Digital dashboard with various colorful charts and graphs displaying data.
Digital analytics interface with a grid of blue circles, a magnifying glass showing a bar graph, and a green check mark.
Two data presentation visuals: a bar chart with five multicolored vertical bars and a line graph with three colored lines showing upward trends.
Digital dashboard displaying colorful bar charts, pie charts, and line graphs representing data analysis.
Illustration of a computer screen displaying a dashboard with colorful line and pie charts.
A digital interface showing a line graph with four colorful lines, a pie chart, and a circular icon, all on a white background.
Illustration of a white human figure touching a dark digital screen with abstract colored lines and shapes on a blue background.
Screenshot of a digital scene with three icons: a user profile, a pie chart, and a growth chart with a dollar sign, on a dark blue background. The scene contains instructions for a transition effect in a presentation or animation.
A digital graphic displays three icons: a person silhouette, a pie chart, and a growth arrow with a dollar symbol. The chart sections are in yellow, blue, and green. Instructions explain the visual process of highlighting and enlarging data elements
Digital graphic of a person icon on a dark blue background with floating data elements.
Digital illustration of multiple human figures with data icons around them, representing teamwork, insights, and business success.
Abstract digital illustration of a circular data visualization with colorful geometric shapes and icons representing data and technology.
Blue background with DataBank logo and text. The logo is a white stylized 'D' with a diagonal line through it, and the text reads 'DataBank' with smaller text underneath that says 'A KYOCERA GROUP COMPANY'.

Contribution and Impact.

Background:

  • Led creative development across video and design, guiding projects from early concepting through final delivery with a focus on clarity, intent, and measurable impact.

  • Developed visual storytelling frameworks that distilled complex services—such as Intelligent Document Processing—into clear, relatable narratives for non-technical audiences.

  • Produced campaign videos and modular content kits tailored to verticals including healthcare, education, government, and insurance, ensuring each asset addressed specific industry needs.

  • Collaborated with marketing, sales, and subject matter experts to align messaging with buyer pain points and funnel stages, using content insights to refine positioning and improve audience understanding.

Impact:

  • Improved paid search visibility and keyword rankings for DataBank’s AI-powered document management solutions. Achieved a 52% absolute top-of-page rate for priority AI document management keywords with a $50K paid search investment.

  • Enabled Sales teams with flexible, industry-specific content that resonated with prospects increasing more lead conversions by 20% in 2025.

  • Strengthened market trust by showcasing how DataBank moves clients from disorder to operational excellence

Stylized logo of the Oregon State University Beavers mascot, in black and orange, showing a fierce expression with a prominent white tooth.

Campaign stories:

Oregon State

Lead AV Technician/ Producer - Documentation Stories

Oregon State: Film Productions

Turning campus stories into cinematic moments — our crew brought clarity and heart to Oregon State’s mission, capturing the spirit of innovation, community, and transformation through film.

Contribution and Impact.

Background:

  • Produced a wide range of promotional and documentary-style videos highlighting Oregon State University’s research, student stories, and campus life

  • Led creative development from pre-production through post, including scripting support, shot planning, filming, and editing

  • Collaborated with a multi-disciplinary team of videographers, writers, and producers to maintain consistent visual storytelling across university campaigns

  • Balanced creative direction with institutional messaging to ensure alignment with OSU’s brand voice and strategic goals

  • Applied post-production expertise to deliver polished, engaging video content for web, social, and live event use

Impact:

  • Showcased Oregon State’s innovation, diversity, and academic excellence through compelling cinematic storytelling

  • Elevated the university’s digital presence by creating content that resonated with prospective students, donors, and community partners

  • Strengthened campus-wide initiatives by supporting cross-departmental storytelling efforts with high-quality visual content