Bobby Harris: Creative Leader Crafting Impactful Narratives
Merging strategic vision with creative excellence to drive brand success
Campaign stories: Intuit Mailchimp
The work that speaks for itself. Sparking imagination, driving results, and showcasing creative ingenuity.
Content Producer - Integrated Marketing Campaign
Mailchimp: Guess Less, Sell More
Mailchimp's “Guess Less, Sell More” campaign set out to shift the narrative around small business marketing—from gut instinct to data-driven decisions. As Creative Producer, I helped bring this message to life through a coordinated content rollout across video, digital, and social platforms.
Contribution and Impact.
My Contribution:
Produced a series of short-form and long-form video assets, managing all pre- and post-production phases
Worked cross-functionally with brand, product marketing, and external production vendors to align messaging and visuals
Worked with other creative leads to establish cohesion across campaign assets, maintaining brand tone and optimizing for multi-platform performance and implementing educational content to support the overall product features.
Impact:
Campaign delivered significant engagement uplift on social and YouTube increasing viewership by 200%.
Played a key role in increasing awareness of Mailchimp’s AI-driven marketing tools aiding in retention for new released products with AI.
Helped establish a fresh, bolder voice for Mailchimp’s evolving brand.
Content Producer - Brand Awareness Campaign
Mailchimp: Turn Clustomers Into Customers
“Clustomers” called out the pitfalls of poor audience targeting—where generic marketing turns real people into awkward, mismatched personas. The campaign blended humor with sharp insight, urging businesses to ditch broad buckets and speak to their customers like actual humans.
Contribution and Impact.
My Contribution:
Produced a library of social-first video content and animated assets supporting the hero campaign
Coordinated with illustrators, animators, and Mailchimp’s internal brand team to bring surreal “clustomer” characters to life
Worked with internal analytics teams to adapt content formats based on performance data mid-campaign
Impact:
Drove a memorable and conversation-starting narrative about audience segmentation.
Positioned Mailchimp as both a creative and strategic leader in email marketing, establishing more thought leadership content for our social channels.
Strengthened brand equity through bold storytelling and fresh visual identity
Campaign stories:
DataBank IMX
Lead Content Producer - B2B Brand Campaign
DataBank: Chaos To Control
“Chaos to Control” was more than a tagline—it was a rallying cry for organizations drowning in paper-based processes and disconnected data. The campaign reframed document management as a strategic advantage, showing how DataBank helps enterprises transform operational chaos into clarity, compliance, and control.
All attached photos are just style mockups and not final as this is an active campaign in progress
Supplemental campaign product final storyboard and video
Contribution and Impact.
My Contribution:
Led creative development across video and design, from concept to delivery
Crafted visual storytelling frameworks that translated complex services like Intelligent Document Processing into relatable, high-impact narratives
Produced campaign videos and modular content kits tailored to verticals including healthcare, education, local government, and insurance
Collaborated with marketing, sales, and subject matter experts to align messaging with buyer pain points and funnel stages
Impact:
Elevated DataBank’s brand positioning as a modern, AI-powered document management leader
Enabled Sales teams with flexible, industry-specific content that resonated with prospects
Strengthened market trust by showcasing how DataBank moves clients from disorder to operational excellence